I was unable to restrain myself from emitting an 'oooohh' of joy at the following pun in an article about sci-fi films and computer games:

For years, Star Wars fans have been Force-fed consistently inadequate tie-ins, despite the potential of the environments conjured up by other iterations of the franchise[.]

See what they did there? Oooohh...

If you want to read the rest of the article, go ahead. It's quite good. It's refreshing to read a general concept article about computer games that can brush off Grand Theft Auto: San Andreas in a parenthetical clause, and not mention platformers or driving games once (I'm not counting Wipeout - that's more of a head trip than a road trip).